Mom loved golf. When she wasn’t raising her kids, she was out on the course, working on her game. Doing that gave her enormous pleasure, but it also took its toll on her skin, which became uncomfortably itchy, dry, and brittle as she got older. She tried many different moisturizers; none of them did much good.
So I asked my dermatologist Dr. Amy Newburger for advice. Could she recommend a skincare product that would help Mom? To my surprise she said, “There is no such product.” Then she told me that over the years she had treated at least 15,000 mature adults, and that nearly all of them had the same basic complaint: dryness.
And there was no skincare product for such a common problem?
I knew that Dr. Newburger had worked for a branch of the FDA, CRDH, and she was a consultant for Consumer Reports. Also, she’d helped develop skincare products for Avon, Chesebrough, Unilever, and Schering-Plough. I wondered if she and I could come up with a moisturizer designed for dry, aging skin.
The answer–after many years of calculating, formulating, testing, and persistent, pigheaded effort—was a resounding yes! Mom was the very first person to try the body lotion, and she loved it as much as we do.
Now that it’s available from Amazon.com, We’re hoping you’ll love it, too!
We are happy to report that EpiMD is “live” on Amazon now and, after four months, has received the “Amazon’s Choice” designation!