Why we need to take care of our skin, why it gets dry and how to fix it.

Are you ready to live to 100?  Is your skin?!  Reliable sources forecast that life expectancy is estimated to reach the triple digits in the not so distant future.

With this in mind, it’s crucial that we all know how to nourish and protect this vital organ for the long haul.

This biggest of all organs, the one that holds each person together is SKIN.

But unlike plastic wrap, skin is living and breathing. It’s a human force field, shielding us from bad stuff that’s in the atmosphere outside of our bodies.

Roughly speaking, skin  is a fine balance of lipids, proteins, and water that maintains its function.  As we age, this balance is thrown off.

Ideal skin consists of hydrated dermal and epidermal cells filled with moisture locked in by a protective layer of lipids. Skin is ideal during our youth, when the dermis is like a sponge, able to soak up large amounts of moisture.

Over time, at around age 65, skin slowly loses that ability; it’s not providing enough moisture in general.

“Our older skins do not produce the right amount or kind of lipid that is needed,” Dr. Newburger explains. “The point is to prevent skin moisture from evaporating too quickly, and that is what an intact outer layer of the epidermis does. “

EpiMD moisturizing body lotion helps fortify our protective lipid barrier while both hydrating and moisturizing the skin with its unique ceramide and natural botanical oil formula.

Some favorite botanicals in EpiMD are Alpha Bisabolol (German Chamomile) and Cocos Nucifera (Coconut oil), both proven therapeutic moisturizing agents.

EpiMD soothes, is non-greasy, calms upon application AND leaving skin feeling nourished and protected.

We invite you to try EpiMD and experience the benefits for yourself.


The outermost layer of your skin, the epidermis, is the key to the lipid skin barrier. It is made up of overlapping layers of cells, the outermost layers consisting of interconnected dried cells which help keep the moisture in the body from evaporating out completely, in addition to keeping vital nutrients in, and keeping damaging substances out.

What is TEWL?

Transepidermal water loss (TEWL or TWL) is the loss of water that passes from inside a body through the epidermis to the atmosphere.  EpiMD is designed to slow TWL so that your body can retain its hydration.